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Where you’ll want to live.

Brand Development / Brand Strategy / Consultancy / Customer Journey / Art Direction / Copywriting / Creative / Digital / Film



Gecko Homes is the Shared Ownership and Market Rent arm of Southway Housing Trust. They turned to Cast to deliver a complete re-brand and identity. After an extensive audit of their existing brand, which included audience research (internal and external) and brand workshops to the marketing and communications teams. The outcome is a new fresh brand that meets the values of today’s audiences. We do this through incorporating a stylish colour palette, a more sober identity, considered photography and a tone of voice that speaks to people in a friendlier but respectful manner. We like to think that the results speak for themselves.

Case Study:

Gecko Brand & Positioning

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