OX PLACE
REIMAGINING THE ANNUAL REPORT AS A LIVING, DIGITAL-FIRST EXPERIENCE
Real people. Real lives. Real results.
OX Place asked Cast Can to rethink what an annual report could be. Instead of producing a traditional static document, the ambition was to create a digital first experience that clearly demonstrated performance, accountability and value for money, while bringing to life the real impact of the organisation through people and places.
The objective was to engage multiple audiences through a single connected narrative. One that combined film, digital and editorial content to deliver transparency and accessibility across an entire year, not just at launch. Our approach focused on using content intelligently, working harder and travelling further across channels.
One report. One shoot. Maximum value.
Performance means more when people can see the difference it makes.
The campaign platform Real people. Real lives. Real results. reframed the annual report around human stories rather than leading with statistics. Residents, partners and teams became the voice of the organisation, with film acting as the primary storytelling tool and data providing the evidence behind the narrative.
This approach allowed OX Place to communicate complex information in a clear, relatable and engaging way. It also ensured strong Value For Money, with a single planned content shoot generating assets that could be used repeatedly across formats and platforms over a twelve month period.
What we delivered
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Film led digital annual report website
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A campaign driven YouTube playlist
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A fully interactive digital flipbook
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Cinematic interview films and cut downs
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672 short format social edits
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A twelve month social media content pipeline
Across one intensive week, Cast Can captured over forty hours of footage. This included interviews, observational content and supporting visuals across multiple locations. The content was structured to work in long form and short form, allowing stories to be told at different depths depending on channel and audience.
From hero films and website content to social reels and campaign edits, the same material was repurposed strategically. This ensured consistency of message while maximising reach and lifespan.
The results.
1
Content Shoot
40
Hours of filming
1,172
Views
672
short format reel edits
1,623,456
impressions
3,439
website visits
12
months of social media content delivered
Alongside the final outputs, we revealed the scale of thinking and production behind the campaign. Mood boards, edit plans, alternative cuts and unused stills demonstrated the depth of content created and the level of care taken to ensure nothing went to waste. This transparency reinforced authenticity and showed the reality of the work involved in delivering meaningful value.
The Upshot
By placing people at the centre of performance reporting, OX Place transformed its 2023 Annual Report into a year long digital campaign. One shoot delivered measurable engagement, sustained visibility and strong value for money, proving that reporting can be both accountable and human.