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  • Writer's pictureCastCan

All systems go for new Stretford waterside development by Gecko

Gecko Properties

Gecko Homes, part of Southway Housing Trust, is delighted to announce that phase one of a new affordable canal side development in Stretford is back underway after a temporary delay.

Known as ‘Edgewater’ this exciting new development of one and two bedroom affordable new apartments at the Royal Canal Works on the Bridgewater canal, is just part of a massive regeneration masterplan of Stretford.

Marketing agency Cast has been working with Gecko Homes since 2022 and was responsible for a full company rebranding project, which has coincided with a number of new developments from the North West developer of affordable housing, operating across Manchester and Cheshire.

Cast has also been responsible for the ‘Edgewater’ brand and marketing campaign. A tentative launch earlier this year proved that this innovative new waterside development was going to be very popular, with an abundance of initial enquiries. After a short delay on site the project is now all systems go and we’ll soon be seeing a roll out of the ‘Edgewater’ campaign, which is designed to attract a diverse mix of people in what is to become a very fashionable community within Stretford.

Fiona McCloskey, Sales Advisor of Gecko Homes spoke with glowing enthusiasm about Edgewater. “For me, this development is a real game-changer for Gecko Homes and Southway. The work that Cast has done with the new Gecko branding is absolutely fantastic and is already demonstrating how a positive new look, in line with our audience aspirations is proving to be successful. Edgewater is really exciting. It’s a very unique development and we felt the need to become braver in our branding approach – something you don’t always get the opportunity to do, but we know already that it’s working. It’s certainly the most creative thing we’ve ever done.”

Edgewater is being sold through Shared Ownership, making it affordable to buyers who may have previously been priced out of buying within this area. Potential buyers are invited to find out more and register their interest at


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