SLOUGH IS NOW
THE TIME FOR SLOUGH IS NOW
Launching a bold inward investment and placemaking brand for a global audience.
Cast Can was appointed by Slough Borough Council to help reposition the town as a confident, outward facing investment destination. The challenge was to create a brand that felt credible at a global level, while remaining grounded in place, opportunity and ambition.
The work began with a high impact film designed to invite investors and stakeholders to meet Slough at UKREiiF 2025. From there, the brief evolved into a wider programme to define the Slough Is Now brand, articulate its positioning and bring it to life through a fully functioning digital platform and marketing framework.
This was about creating something instantly recognisable, contemporary and scalable, with the flexibility to grow over time.
A place ready to be seen, heard and invested in.
Slough Is Now was conceived as more than a campaign. It is a long term placemaking and inward investment brand designed to shift perception and build confidence.
Our approach focused on clarity and momentum. Clear messaging. A strong visual system. Confident tone of voice. Film and content that could travel across channels and evolve with the strategy. Everything was designed to work together, from first impression to deeper engagement.
What we delivered ...
Each element was designed to support recognition, credibility and long term growth.
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Inward investment and placemaking brand identity
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Brand guidelines and full brand kit
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Copywriting and messaging framework
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Film editing and content repurposing
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Website design and build with events listings
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Email marketing support
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Event brand identities and event management
What’s coming next:
The Slough Is Now platform has been designed to scale. Planned activity for 2026 includes:
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Full event and marketing strategy
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Social media management
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Slough Is Now: The Podcast
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Slough FC partnership
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MIPIM and UKREiiF 2026 event delivery
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Site tours and expanded investor engagement
Although still in its infancy, the launch has already demonstrated encouraging early engagement.
200+
video views within the first two weeks
197
site sessions, up 163% day on day
62
unique visitors, up 82%
Strong direct traffic indicating stakeholder interest
These early indicators show growing awareness and curiosity following launch in late December 2025.
The Upshot
Slough Is Now launched as a confident new inward investment brand, combining film, digital and place based storytelling to reposition Slough on a global stage. With strong early engagement and a clear roadmap for growth, the platform provides a credible foundation for long term investment promotion and placemaking success.