TATTON PLACE
A DIGITAL FIRST APPROACH TO DEVELOPMENT MARKETING THAT REPLACED THE TRADITIONAL BROCHURE AND DROVE DEMAND.
Say hello to super stylish 1,2&3 bed homes in Sale.
Cast Can was appointed to deliver the full development marketing for Tatton Place in Sale. The brief was to create a clear, compelling identity for the scheme and generate strong demand for shared ownership homes in a competitive suburban market.
Rather than relying on printed brochures, our approach was digital first. We created a fully integrated suite of marketing assets that placed the website at the centre of the customer journey, supported by CGI, targeted paid media and lead generation activity across Meta.
The objective was simple. Drive awareness, generate qualified enquiries and convert interest into reservations.
Digitally focused marketing that drives enquiries.
The microsite was designed to work hard. Clear navigation, strong calls to action and simplified content encouraged users to explore and enquire. CGI imagery allowed buyers to visualise the homes early, supporting off plan decision making.
Alongside the site, we delivered a full suite of marketing materials including digital ads, social content and sales collateral. Meta lead generation campaigns were optimised continuously, generating over 600 leads and maintaining strong visibility across the local market.
What we delivered
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Full development marketing strategy
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CGI imagery to visualise homes and street scenes
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A dedicated microsite replacing a printed brochure
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Paid Meta lead generation campaigns
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Digital marketing assets across social and web
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Sales support materials for on site and off plan sales
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Each element worked together to guide buyers from first interaction through to reservation.
Tatton Place needed to communicate affordability, quality and lifestyle in equal measure. Our strategy focused on clarity and accessibility, ensuring prospective buyers could quickly understand shared ownership, pricing and eligibility while still feeling inspired by the homes and location.
We replaced the traditional printed brochure with a dedicated microsite that acted as a living sales tool. CGI and visual storytelling brought the development to life before completion, while paid social campaigns ensured consistent demand throughout the sales period.
The results.
6000+
site sessions
3,965
unique website visitors
#1
Number 1 for Google search in Sale
228
form submissions
2.3
average pages viewed per session
16
reservations secured
600+
eads generated through Meta campaigns
Shared ownership values from £68,250 to £84,350, representing 35% sales values
Behind the scenes, we tested messaging, layouts and creative formats to refine performance. Content structure, form placement and calls to action were adjusted based on user behaviour, ensuring the microsite and campaigns continued to improve over time.
The Upshot
By replacing traditional brochure led marketing with a digital first ecosystem, Cast Can helped Tatton Place achieve strong visibility, sustained lead generation and confirmed reservations. Clear storytelling, CGI led visuals and performance marketing delivered tangible sales results for shared ownership homes in Sale.